Lasswell: Who, says what, in what channel, to whom, with
what effect?
(Communicator) -> (Message) -> (Channel) -> (Receiver) -> (Effect)
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/introductory/lasswell.html
very similar to the Shannon-Weaver model:
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/introductory/sw.html says that:
The Shannon-Weaver Model (1947) proposes that all communication must include six elements:
- a source
- an encoder
- a message
- a channel
- a decoder
- a receiver